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ABOUT US

We nurture dreams to life,
playfully teasing ideas into form and challenging vision to become reality.

We are excited to work with clients that seek us out for these reasons. they ask us to shake them up, create something different, something truly meaningful, that transcends just another product or just another service.

We believe brands should be relevant, not follow trends and fads – The fickle shifts in taste and style. What is important is Purpose – The core reason that differentiates your business from the competition. It should be functional yet emotional, transcends make belief and communicate meaningful “Intrinsic Value Propositions“.

At the core of our strategy is simplicity, we seek out a blank canvas, no blue prints, no tick boxes – we create opportunities where none was thought possible. No tried and tested theories, no “me too” syndrome – we Innovate. We wont re-invent the wheel, we’ll only tweak it to work a bit better.

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WHAT WE CAN DO FOR YOU

In a world where quality is a norm, we believe a brand should be more than a tool to create perception.

01.

BRAND STRATEGY

A brand should be crafted with a core idea, the idea that makes it “the only” for a particular purpose in its category and the idea that drives the organization’s vision to focus on its promise to its consumers, it should be relevant, consistent and dynamic enough to adapt to change.

02.

CONSUMER EXPERIENCE

The brand experience must satisfy each consumer at different touch points of the brand communication strategy. Strategic communication still continues after product purchase.

We will help craft a strategy that consistently matches our client’s ambition to the expectations of their consumers. Simply put we believe a brand is a promise that must be kept.

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03.

SPATIAL & RETAIL DESIGN

Strategy doesn’t just end when ideas are created, we don’t believe strategy ends at any point in the life cycle of a product or service.

We create enabling environment to enhance the product/service to engage target consumers with a “where” and “why” approach.

The “double double U” effect was developed in-house in 1874Red to bridge a seamless transition from production to point of sales. We believe a good Retail Design strategy communicates the value of the product/service without so many words, immerse the consumer into the brand promise and make purchase decision simpler.

OUR TEAM

Hopefully we’ll also strive to speak English to our clients
we have been told the business is a bit lingo biased.

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bola’ Agoro
CO-FOUNDER/LEAD STRATEGIST

Bola leads a small but mixed bunch of co-workers from diverse professions and backgrounds. A lover of all things coffee, he is never far from a steaming cup and a good book.

ETHOS

Culture . Heritage . Artisanal . Quirky

‘dele Akinnusi
LEAD CREATIVE

A creative designer with a passion for clean and functional designs and user interfaces. When not designing, he is either surfing the internet, reading a book or just somewhere around.

ETHOS

Curiosity . Duty . Idealistic . Harmony

OUR CLIENTS

Our philosophy is creating simple but effective and efficient communication strategies that are aligned along the purpose of our clients. We relish clients that are BOLD.

Shorefac

Offshore Engineering

BRAND IDENTITY
Natres

Mining Advisory

CORPORATE COMMUNICATIONS
Network Energy

Oil & Gas

BRAND IDENTITY
Liquid Hub

Food & Wine

SPATIAL DESIGN
Novo 30

IT

RE-BRAND
SOW

Charity Organisation

BRAND IDENTITY
Halal Abattoir

Meat Packaging

BRAND IDENTITY
Nuts About Cakes

Pastry

STRATEGY